Alex L. Holtsford, Jr.
Central Alabama Office

Alex Holtsford has devoted his law practice to representing civil defendants since 1986. He is a founding partner of the firm, which was formed in 1989.

Prior to entering private practice, Alex began his legal career as a staff attorney to Chief Justice C. C. “Bo” Torbert, Jr. of the Alabama Supreme Court. Alex is highly regarded by his clients and peers as one of the most effective lawyers in the State of Alabama when trying a case to a jury or judge. He has successfully tried cases in virtually all venues throughout Alabama, in both state and federal courts. In addition to his extensive jury and non-jury trial experience as lead counsel, Alex routinely provides pre-litigation advice to clients. He strategically advocates for his clients during mediations and settlement negotiations. Also, he has represented clients in numerous successful appeals.

Alex’s practice includes a wide range of civil defense matters, including insurance defense litigation, fraud and bad faith claims, motor vehicle/trucking cases, insurance coverage opinions, insurance coverage litigation, and premises liability litigation. Alex works closely with general counsel of corporations and insurance claims representatives and assists all clients, whether individuals or entities, with defining, understanding and implementing their objectives to effectively and efficiently achieve positive results.

Alex has consistently been active in professional legal associations. He was elected in 2008 by the Montgomery County Bar Association as its President. He was selected to serve as President of the Alabama Defense Lawyers Association (ADLA) from 1999-2000 and has remained active in ADLA as a member of the Editorial Board for its publication as well as a member of ADLA’s important Amicus Curiae Committee, which determines whether particular legal issues are of significance to the clients of the defense bar such that a brief should be submitted on behalf of ADLA’s membership of over 1,000 attorneys. Alex also is a long-time member of the prestigious Standing Committee on the Alabama Rules of Appellate Procedure of the Alabama Supreme Court. Alex has been a featured speaker at dozens of legal seminars. Alex has been selected multiple times as a Super Lawyer in Alabama for Civil Litigation Defense and as a Top Attorney in Alabama by Business Alabama. Alex is rated AV Preeminent by Martindale-Hubbell, and was selected as a Top Rated Lawyer in Transportation Law by Martindale-Hubbell and American Lawyer Media. Mr. Holtsford is an elected member of the American Board of Trial Advocates (ABOTA), an honor reserved for the top litigation attorneys  across the nation.

Alex has been married since 1984 to Charlene Purcell Holtsford, and they are the parents of three sons, Trey, Charlie and David. Alex attends First United Methodist Church in Montgomery. He has been involved in many community activities, including being a long-time coach in several local youth sports. Alex is also involved in local charitable and non-profit organizations.

Bar Admissions

  • Alabama State Bar
  • U.S. Court of Appeals, Eleventh Circuit
  • U.S. District Court, Middle District of Alabama
  • U.S. District Court, Southern District of Alabama
  • U.S. District Court, Northern District of Alabama

Legal Education

  • Cumberland School of Law, Juris Doctor, cum laude, 1985
  • College Degree(s), Honors and Activities
  • University of Alabama, Bachelor of Science (Business Administration), 1981

Current and Past Professional Affiliations

  • Alabama State Bar Association
  • Montgomery County Bar Association – Past President and Director
  • Alabama Defense Lawyers Association – Past President and Director
  • Defense Research Institute
  • Alabama Supreme Court Standing Committee for Appellate Rules
  • American Board of Trial Advocates (ABOTA)